I enjoy creating and sharing messages that come from an authentic place with an authentic voice.
I think this is the most powerful way to connect with people – because they get to know the real you. I believe there is immense power in showing up and sharing your stories – flaws and all.
This way, you’re not hiding behind ‘salesy’ marketing speak or trying to portray a fake impression of who you are. Instead you want your audience to connect with your truth.
For sure this approach isn’t right for everyone.
But I do believe that if your message comes from within you, then you have no choice but to be transparent.
And that’s one of the things that stories allow you to do.
When it comes to building your thought leadership and building your know, like, trust factor, there are TWO reasons to process and share your stories:
- Firstly, there’s the Inner Journey. This is a process of reflection and introspection that allows us to discover more about who we are. It’s the inner work that allows us to tap into our infinite wisdom and consciousness to uncover deeper insights and ideas.
- Secondly, there’s the Outer Expression. This part of the process is about connecting with your perfect audience and attracting the people who are aligned with you and who you can best help. I see this to be about the flow rather than force whereby the right people feel magnetically compelled to be around you.
Of course, one informs the other.
The Inner Journey helps you discover your stories so you tell them with power.
Then Outer Expression crystallises your thinking, creates space inside of you (as you free your thoughts), and also defines who you say you are to the wider world.
So let’s look at these two aspects in more detail…
When it comes to choosing stories to work through, how far do you go back?
The key here is you’re looking to understand how your past experiences have shaped you. In other words, how has the past made you who you are today?
- You stories can help you to understand your values
- They can reveal your beliefs (including the limiting ones)
- They show you who you think you are and what you think you are capable of
- And they also give an insight into what’s most important to you and what you really want from life
When doing the inner journey, I like to identify DEFINING MOMENTS.
I call these the incidents and experiences, which led to you making a decision about who you are.
So to give you an example, when I was a child I was bullied. It was a defining moment because I interpreted that to mean that nobody liked me.
I’ve found that it helps to understand these stories.
It helps to look back upon these times in at the past so you can get clear whether the interpretations you made still valid. And if they’re not, then you can transform them and set yourself free.
For example, making peace with my inner child (who was deeply hurt and very afraid) has been fundamental to the changes in the way I feel about myself in recent months.
Until you make peace with the past, you can find yourself dragging outdated definitions into the present and therefore your future. It’s only when you free yourself of these constraints and limitations that you can create yourself a new.
(Something which you have the power to do in every second of the say).
The key here is that the more you understand about yourself the more you can consciously choose who you want to be.
And for me that’s the key.
Increasing your awareness and consciousness.
After all, we all have our hard and challenging times (some more so than others). And often these dark times represent moments of our life that we’d rather forget.
But I believe you have to go to the darkness – because the darkness holds the key to the biggest change and transformation – if you can allow yourself to go there.
Once you’ve identified these defining moments, how do you choose which ones to share with your audience?
Clearly, you don’t need to tell them everything that you discover (although you may wish to).
Your objective with sharing is two-fold.
Firstly share for you. That’s because sharing will help you articulate and crystallise your discoveries and insights. When you share, you make a statement about who you are, what you believe, and what you’ve experienced.
And that’s why sharing stories works in marketing.
You see you can use stories to build a connection with your perfect customer. In this way, your stories allow you to find ‘your people‘. That’s the people who resonate with your way of being.
When your audience reads your stories and insights, you can create an opening for them. That’s because your stories give your audience a glimpse into what’s possible for them.
Remember, like attracts like and your openness breeds familiarity.
So use your stories to start conversations. To get people thinking. To touch and inspire. Share your insights and discoveries to draw the right people close.
Well, we’re human
We’ve been telling stories since the dawn of time. Responsiveness to stories is ingrained within our DNA. We respond to stories and are more likely to remember the stories that other people tell.
When you share your stories, conversations needn’t be superficial and meaningless. In fact, I believe we can connect deeply with our clients – especially when they’re on a journey similar to you.
So remember, your life IS your message.
This is why the Inner Journey is so key.
So keep delving into the recesses of your memories – your past holds the key to a rich array of content that’s entirely unique. In addition, look for opportunities to turn every day experiences into meaningful content.
And keep showing up.
Use the Find Your You process to track your journey so that you can reflect back on how far you’ve come. Share the journey with others as you Find Your You. Whilst everyone walks their own path, your experiences can help other people walk theirs.
Ready to develop your thought leadership through stories and content?
If so, remember to download my free guide.