I know that you love what you do. Your work feels meaningful, purposeful, and it makes a huge difference to your perfect who. You have amazing clients who you love working with (and who love you), but now you’re ready for more. You’re ready to step up and speak your truth to a wider audience, but you’re struggling to get momentum.
I feel your pain!
Here’s the thing…
In the Age of the Individual Message, knowledge is two-a-penny. There’s just so much information out there we have to filter out 99% of it to avoid overwhelm and overload!
So how can you cut through the noise and send a steam of light to your perfect clients?
The answer is speak your truth. Show up as the full, authentic expression of who you really are.
Now I get that sounds too simplistic.
Truth is, we’re quick to overlook the fact that our truth is unique, interesting, and valuable. We’re quick to think the ‘experts’ who’ve walked before us have all the answers and that their way is THE way.
But know this…
The world doesn’t need another copycat.
It needs more YOU. It needs your quirks, idiosyncrasies and weirdness. It needs your passion, your energy, and your guidance. It needs your vision, your ideas, and your mission.
So if you’re ready to step up, it’s time to embrace your YOU-ness and use your truth to make your mark on the world.
Here are the FIVE DISCOVERIES you’ll want to uncover as you sharpen your message, embrace your calling, and unlock the message you were born to share.
1. Your backstory
The age of information overload means there are plenty of other people talking about similar things to you.
This isn’t a problem if you embrace your uniqueness. People don’t want knowledge alone… they want a little piece of your energy 🙂
Your backstory is key to this.
Your backstory is the story behind the thing you do (and why you do it). It’s a timeline that puts all your experiences, triumphs, hurdles, heartbreaks, and transformations into context to explain why you do the work you do.
Your backstory matters because your first-hand experiences give you credibility and authority. It’s proof that you’re not simply regurgitating stuff you’ve read in a book or learned from someone else.
Instead, it’s proof that your message was drawn from your own life.
That you’ve lived and breathed this stuff and emerged stronger and wiser as a result.
That you speak your truth.
Your backstory also creates empathy and helps build relationships with the people you can best serve. The right people will see themselves in your past. They’ll believe that you ‘get’ them – and as a result, you’ll be able to build an aligned audience almost effortlessly.
2. Your personal philosophies
Your personal philosophies are the way you think and the things you believe. For example:
- What have you figured out about life?
- What’s worth fighting for?
- Why is your work is important and transformational?
- What you believe is ‘right’ and ‘wrong’
Your philosophies create a framework and context for your message. They influence what you want to talk about (and what you don’t). Your philosophies are also the root to your message depths. When you unravel your thinking, you dive beyond the superficial and unlock ‘real talk’.
When your philosophies give you a rock solid foundation, you empower yourself to talk about your area of expertise from a place of ownership and certainty.
You’ll need to commit to an inner journey to unlock your personal philosophies. That’s because a lot of what’s actually driving you is hidden below the surface – deep in your subconscious. It takes courage and commitment to unravel it all, but when you do, your message will evolve and gain momentum.
That’s because whether you’re aware of them or not, your philosophies infuse through your message. Figure out what they are, and you can speak your truth in your content and messaging more intentionally.
It’s the difference between superficial and deep and meaningful.
3. Your skills and talents
It’s pretty obvious that your skills and talents are a key part of your message. After all, they form the backbone and bedrock of what you do. They enable you to create change and transformation in your clients.
But here’s what’s interesting…
There’s a good chance you have skills and talents that you use every single day – but don’t honour, recognise, or embrace.
Here’s an example…
I’m a copywriter. My craft is filling space with words that inspire, inform, empower, and sell. My work is about building relationships, building momentum behind an idea, and helping audiences make choices.
But when I sold myself as a copywriter – as a pen for hire – I undermined and overlooked the core of what I do.
It’s easy to make this mistake. Words on a page are the tangible result of my work. But there’s so much more that goes into the creation of an email, a blog, or a sales page.
The thing that makes me good at what I do is my ability to extract a message and then put it into words. This skill requires active listening, skilled questioning, empathy, space, and the ability to connect up a million dots into a message that inspires change.
In the past I didn’t see any of this. Because it came naturally to me I thought everyone could do it. It was only when I started getting feedback from clients about this strength did I come to see how beautiful and rare a talent it is.
And the same will be true for you 🙂
What is the thing you do so effortlessly and naturally that you don’t realise how powerful it actually is?
Take the time to uncover this, and your message will take on a new lease of life (it’s how Find Your You was born). Unlock the hidden core and you’ll light a new fire under your content that just won’t burn out.
It’s a powerful way to speak your truth.
4. Your life experiences
The life you’ve lived provides you with a treasure trove of stories to tell. It’s a super simple way to be unique – even if you’re talking about similar topics and themes to other people.
Anecdotes and examples give your expert knowledge context. Remember, stories stick because they speak to our narrative brains. Our ability to understand, process, and learn from stories helps explain why humans have been so successful as a species. The fact we could pass on vital knowledge enabled us to survive.
Stories spark something primal in us. They help us understand information by giving us an example to see theory in practice. They spark our emotions too and cause us to feel something deep inside.
In an age where we’re overloaded with information, your stories help cut through the noise. They’re like a hand reaching out from the internet abyss – telling your perfect audience that you get them.
That you understand where they’re at.
That you’ve felt their pain and have been able to move forward from it.
So turn your life experiences into stories. Speak your truth through stories. Use them to build connection and strengthen your relationships with your perfect who. Spark conversations, demonstrate empathy, and you’ll magnetically attract the people who you can best serve.
5. Your personality
Your personality is your vibe, your energy, and your character traits. It’s the way you show up and the way you make people feel. It’s the beacon that shines out in the sea of chaos – calling the right people towards you.
So use it 🙂
Don’t try to be someone you’re not. Don’t tone down parts of yourself because you’re scared to stand out and because you fear what others might say.
Instead, own who you are. Love who you are and let it all shine.
Be bubbly, introverted, fierce, serious, funny, sarcastic, smart, energetic, brave, bold, enthusiastic, straight-talking, loud, quiet…
Whatever adjectives describe the real you, leverage them.
Embrace them and elevate them.
In the Age of the Individual Message people don’t want a dumbed down version of you.
They want ALL of you. They want to see your most authentic expression because the world is crying out for more truth. So show up.
Be unapologetically you.
Speak your truth.
And use the fire it ignites to unlock your message and share it with the world.
Speak your truth through more than words
The message you were born to share is more than the words you type onto the blank page.
It’s more than your expert knowledge.
The message you were born to share it a beautiful combination of your backstory, personal philosophies, hidden talents, life experiences, and personality.
When mixed together, you create a formula that no one else can copy.
Because there is no one else just life you.
So speak your truth. It’s how you can create a ripple and send out waves just by being you.
So stop hiding it and don’t be afraid of it.
Instead, speak your truth, rise up, and be fearlessly visible with what you’ve got.
It’s time to use everything you are, everything you stand for, and everything you know to inspire transformation.
The world needs you – now more than ever 🙂
Ready to unlock the message YOU were born to share?
If you’re ready to speak your truth through your content and messaging, get started with the help of my FREE 36-page guide. Click the link below to download yours NOW.