Hey everyone, here’s an in-depth post coming up for you 🙂
Let’s do this 💕
You’ve no doubt heard this statement more than once…
“If you keep showing up with content, you’re going to get that breakthrough in your business, right?”
^ That’s what I used to think too.
And if you look around, it’s easy to believe consistent content is the silver bullet to the results you want.
Unfortunately, it doesn’t work quite like that 🙁
You see, content is the simply the outcome of a bigger process. To get to the point where your content sucks up the likes, comments, and hearts, you’ve got to do a whole lot of other things first.
It’s the old iceberg analogy.
Published content is what you see on the surface. It’s the 20%.
The other 80% sits underneath the surface — and if you neglect these ‘pillars’, you’re going to keep getting disappointed 🙁
The challenge is this 80% is the harder path.
Crushing these pillars takes a LOT of time, energy, and commitment. It will likely be painful too because you’re going to dig up and face stuff along the way that will be confronting and challenging.
But it’s all good…
Because build your pillars tall and firm, and you’ll create a potent presence that makes your business sing 🙌
So what are these pillars?
I’m glad you asked!
Let’s explore them right now…
#1 – THE INNER JOURNEY
Social media is super noisy and it moves super fast. [I know, I’m not telling you anything you don’t already know!]
If you want people to take notice, you’ve gotta stand out, not blend in.
The easiest way to do this is to share raw, potent, authentic content. Not the superficial stuff that everyone else in your niche is talking about. Instead, the ideas and insights that are unique to YOU.
This type of content takes guts to uncover because it requires you to dive deep into YOU.
It requires an #InnerJourney where you discover and weave together the threads of your life — so you get clear on the message YOU were born to share.
You need to journal, ‘Mine Your Mind’, and reflect. You need to get curious so you can unlock the unique wisdom and perspective that lies within.
Find your YOU, and it all takes off from there 🙂
#2 – YOUR ‘YOU’
Your audience isn’t interested in your knowledge and expertise alone.
They are also interested in YOU.
In a sea of sameness, it’s your personality, your stories, your philosophies, and unique perspective on your niche that makes you interesting.
When you show up with all that ^ you sound different.
You put yourself into a category of ONE.
You make it so that no one else can truly compete with you because no one else is like you.
Your YOU is your USP. It’s the asset you can leverage to differentiate yourself and it’s the marketing tool at your disposal to attract your perfect WHO.
Find your YOU and leverage it and it all takes off 🙌.
#3 – PASSION AND PURPOSE
The energy you bring to your work matters. It matters a LOT.
Not just for the way you make your audience feel, but because of the way it causes you to show up in your content, your messaging, and your work.
Passion is like fire. It inspires you to do your best work. It empowers you to dig deeper. It’s fuels you to get out of bed and keep pushing to find more, do more, and be more.
Without passion, work feels like work.
It feels empty — even painful 🙁
It switches off a little bit of light in your soul and causes you to shrink into your shadows.
I believe the message you were born to share is a message that allows you to live a full and fulfilling life. It’s a message that expresses who you are and who you want to be.
If you don’t feel excited about what you have to say, how can you expect anyone else to get fired up!
#4 – FEARLESS VISIBILITY
The message you were born to share requires you to be all in.
You can’t dance around at the sidelines. Instead, you got to jump into the deep end with full ownership for who you are and what you got.
You can’t be energetically shy with your message — because your audience will feel those insecurities and uncertainties.
Instead, you gotta do the work that allows you to embody it all.
So you can stay rooted in your truth and rise fiercely with your passion.
Because when you’re fearless with your truth, you inspire your audience to do the same.
#5 – A DESIRE TO GROW
The message you were born to share is life’s gift to you.
When you explore it and shape it so you can show up with it, you have no choice but to grow into the truth of who you are.
Your message will guide you into your fears — and out the other side.
It will teach you the things you need to learn.
It will nurture your confidence, cultivate your courage, and empower you to be your very best — both personally and spiritually.
It’s why your message is never really done.
Instead, it’s in a constant state of flux as you evolve and grow — every single day.
That’s the beauty of this message-making process.
It’s as much spiritual and personal growth as it is business development 🙌.
#6 – MEANINGFUL RELATIONSHIPS
Your message can’t evolve into its fullest expression in isolation.
While the #InnerJourney unlocks your wisdom, it’s your #OuterExpression that builds the momentum.
That’s because your truth will impact others. As you share your stories, you create space for the people who resonate with you to rewrite theirs.
This process of engagement blossoms into relationships which build your network.
And as you know more people and inspire more people, so you get to increase awareness of what you can do.
This is the tipping point for your work…
It’s the place where your message takes on a life of its own because the more people who share, the more your message momentum builds.
^ that’s the beauty of content creation.
It’s soooooooo much more than words on a page.
It’s a process of evolution and revolution that builds, shifts, and transforms.
So stick at it ❤️.
You’re right, this does take time. It does take patience. It will require you to work through your own fears and doubts.
But keep going, and you will be rewarded.
That’s a promise 🙂