As a thought leader, you need to come up with an endless stream of content ideas.
It’s undeniable. One of the most powerful ways to make an impact with your message is through your content. Through your blogs, articles, social media posts, and PDFs, you can add value, nurture your thought leadership, and build your ‘know, like, trust’ factor.
It’s a proven way to build your authority, attract the people you can best serve, and inspire your perfect clients to become customers.
There’s just one problem…
It’s not easy creating an endless stream of content ideas. Writer’s block can wreak havoc with even the most creative minds leading to periods of feeling tongue-tied in a creative drought.
If you’re not visible, how can you build profitable relationships? How can people know who you are and how you can help.
Fortunately, there’s plenty you can do to get yourself inspired and churn out an endless stream of content ideas.
Turns out, you don’t have to wait for inspiration to strike. Instead, you can proactively turn your mojo on with any of the 10 ideas outlined below.
With these strategies in your back pocket you won’t be the thought leader with nothing to say. Instead, you’ll be sharpening your message and building your audience day after day after day.
1. Pour over old photos
Thanks to our narrative brains, stories stick. It’s why stories are some of the most powerful ways to get a message out there. The right audience will resonate with your examples because personalised stories push the emotional buttons that help build connection and strengthen relationships.
That’s why it’s smart to infuse your content with stories from your own life. And what better way to inspire those than your old photos. Trawl back your photo albums or photo drives to find memories and events that spark a relevant insight – then share that story. Better still, make the story relevant by weaving in your message.
And when you’re ready to hit ‘publish’ don’t forget to include the photo that sparked the content in the first place. Adding visuals and graphics to your content makes it even more powerful.
2. Sift around in Facebook groups
Your audience is a hotbed of content inspiration. You’re here to serve and as you build your online community, you’ll start collecting more and more client questions. As well as helping you get inside the head and under the skin of the people you want to help, questions you spot on Facebook can spark brilliant content ideas.
So drive into your groups and pull out questions you can answer. If you have your own Facebook group, even better. One thing I do periodically is review the answers to the questions I asked people when they joined my Unmute Your Business Community. It’s a simple way to get ideas for content you could create.
And remember, because you’re answering questions that your audience want answered, there’s a good chance engagement will spike.
3. Look through your journal
The message you were born to share is born from your life. It arises from your unique mix of insights, personal philosophy, and life experiences all wrapped up in your personality.
Unlock your unique message and you can show up with content that’s deep, meaningful, and different.
One of the best places to sharpen this message is in your journalling practice. Yup, reflection is one of the most powerful ways to unlock unique, personalised content. So dig out your old journals and take a look back through them. Identify the topics that are showing up in your private writing and turn them into content ideas.
I reckon you’ll be shocked at how much depth and insight you’ll have to share.
4. Take ideas from conversations
I’m lucky. As a Message Maker and Muse I get to have some of the most incredible conversations with some brilliant people. I’m talking thought-provoking conversations that spark curiosity, challenge assumptions, and even open up whole new worlds.
Creators connect information and ideas in new and unique ways. That’s what we do.
We join up the dots to create something new. It’s how conversations can ignite such a spark. Hear something that inspires you and you set off a chain of events that can turn into a content idea you can’t wait to share.
So be mindful of the conversations you have. Get yourself around people who make you think differently and encourage you to explore beyond the superficial. Get clear on your own opinion, figure out how it ties into your message, and create epic content as a result.
Over to you… What’s top of mind right now? What conversations have sparked an idea in you that you can expand on? Start formulating that content idea into something more.
5. Tell your clients stories
As a thought-leader, you’re all about using a specific methodology to get results for your audience.
Your clients won’t be the only people who desire those results. There are plenty of other people out there who’ll want to enjoy the same transformation. So make sure you’re using case studies and testimonials in your content.
But not just to prove you can do your stuff.
In addition, leverage your client’s stories.
Remember, stories stick and stories sell, so make sure you’re weaving them in your content. Everything you write will be more engaging as a result.
Inspiration doesn’t always show up on demand. I’m sure you’ve experienced that yourself.
I get some of my best ideas when I’m taking a shower, walking in the woods, or chilling on the sofa.
It’s why I always carry a notebook and pencil with me (OK, I’m a stationery freak so any excuse to buy a pretty notebook and I’m sold!)
If I have an idea, I’ll jot it down. It’s never a full-blown post at this point. Just some key words or high-level ideas that will nudge my memory when I come to write.
With the ideas safely in my notebook, I don’t have to frantically hold onto that thought – instead, I can let the next flood of insights bubble up.
It’s a simple, effective, an easy way to ensure you’re never at a loss for things to create content around again.
7. Repurpose old content
Need to write a blog? No problem, browse through your Facebook posts to see what you can reshape and repurpose. Done some live training recently? What soundbites and short posts can you pull from that? Just written a guest article? Pull out a key insight and weave it into an email that you send to your list to promote the full article.
Good news! You don’t always need to start every piece of content with a blank page.
With the pressure to create a consistent stream of fresh content, it’s far more efficient and productive to take inspiration from what you’ve already done. It’s a strategy that will reduce your workload and double your impact. What’s not to love!
8. Plan in advance
I used to be one to write content spontaneously. I loved being able to go wherever creativity wanted to take me.
And that was fine – when my mojo was on!
But what about those days when you have stacks to do or the days when your motivation to create has stayed in bed?
It’s why I now plan out some of my content in advance.
I print off my template of different post types and fill it with content ideas (many grabbed from my notebook).
Then when it’s time to get busy at the keyboard, I’m not wasting time trying to think of something to say. I just refer to my notes and get cracking.
Boom! Content creation on demand.
9. Get inspired but a quote
One of the easiest ways to create a piece of content is to inspire yourself with a quote.
Either Google quotes around a particular theme or idea or search for quotes by some of your heroes. Once you’ve found a great quote, write about what the quote evokes in you.
Super simple, super shareable, Super speedy!
And for extra brownie points, jump onto a tool such as Canva and create a graphic of the quote to pack a visual punch with your content.
10. Ask yourself, “How can I best serve my audience today?”
Content ideas are limitless – because they don’t come from our minds alone. Instead, they’re inspired by a force that’s far greater than ourselves. Whatever you choose to call this energy, this universal wisdom is always ready to be called upon.
Truth is, you have all the answers you need inside.
Sit with yourself long enough to push through the discomfort and in the stillness you’ll get the deep insight you need to create a profoundly useful piece of content.
So ask yourself…
What does your audience need right now?
Then grab your notebook and pen (or sit at your keyboard) and scribble down what content ideas come up. Go with the flow and I guarantee that awesomeness will show itself.
Great content ideas are always just one thought away.
Stimulate your thinking and a piece of content WILL flow – I promise you that 🙂
It’s how you can Unmute Your Business day after day after day. It’s how you can build your thought leadership for profit, impact, and fearless self-expression.
So over to you…
Which of these TEN ideas will you try?
Which ideas can you add?
Let me know in the comments below 🙂