Blogging is a great way to share your expertise, position your thought-leadership, and build your ‘know, like, trust’ factor.
But what should you write about?
With so many options, it’s no wonder you struggle with writer’s block! fortunately, I’ve got you.
In this blog, you’ll discover 29 different post ideas to spark your imagination and get your ideas flowing. But that’s not all. You’ll also find a downloadable Blog Planner which you can use to start mapping out topics, ideas, and themes for each of the different blog suggestions.
Your business needn’t be mute again!
1. How-to posts
A blogging staple. Help your audience out by explaining how to do something.
2. List posts
These posts tend to be well received because people love to read lists! So share the seven biggest mistakes, the six best resources, the five scariest failures, 101 most inspirational quotes… you get the picture!
3. Opinion posts
Have a rant, express a controversial point of view, or talk about your niche from your unique perspective. This approach is great for initiating discussion, creating different camps, and differentiating yourself from the rest of the field.
4. Alternative view posts
Share a different approach to a common solution that your audience currently use.
5. Topical posts
Write a timely, relevant post that piggybacks off current affairs, a holiday, a themed day, or a big event. These posts help you tap into topical conversations and even ride the wave of whatever’s trending.
6. Subject-specific posts
Comment on the hot trends, or put your spin on the big news, developments, or events specific to your niche.
7. Mistakes posts
Flag up the big mistakes that people make relating to an aspect of your specialist knowledge. This is a great way to showcase what you know as well as helping your audience avoid some of the common pitfalls.
8. Lessons-from posts
Take inspiration from popular culture, TV shows, sporting events, or hit movies and create lessons that are relevant to your niche.
9. Predictions posts
Show you’re a thought leader by putting a stake in the ground and sharing your hot predictions for the future (with well-argued reasons of course).
10. Reflective posts
Look back over a period of time, an event, or a project, and share your learnings, distinctions, or insights.
11. Commentary posts
Do a round up of what other experts are saying, or write a commentary around someone else’s thought piece.
12. Case study posts
Put theory into practice and show how aspects of what you teach are working in other businesses. Case studies are a great way of allowing your clients to talk about you and explain how you get results.
13. Problem & Solution posts
Exactly what it says! Present a common problem faced by your audience and then explain how to solve it.
14. Explanation posts
Explain the reasons why a particular outcome occurs.
15. Ultimate Guides
As the title suggests, write a detailed, comprehensive post that can be positioned as a “go-to” resource for a particular topic or subject.
16. Checklist posts
Outline how to complete a particular task by taking the reader through a step-by-step process.
17. A series of posts
Break down a complex or lengthy topic into a series of posts and link them together. This is great for enticing your reader to dive into the content available on your blog.[Want an example? Here’s part one of a three-part blog series.]
18. Signature System posts
Describe your signature process/system/technique (or however else you present your unique spin on your topic to your audience).
19. FAQ posts
Answer the most common questions presented by your audience. This approach is great for proving you listen.
20. Definition posts
Define key words and concepts relating to your niche and/or your system.
21. Revealing posts
Let your guard down and share a heartfelt truth that really lets your audience connect with you at a deep, emotional level. This can be a risky strategy, but revealing your vulnerabilities and your deepest thoughts can also warm people to you and boost your likeability.
22. Interview posts
Interview your clients, other experts, or even have someone interview you and share the conversation on your blog.
23. Highlights/best of posts
Great for summing up a topic or linking a number of blogs around a similar topic together.
24. Crowdsourced posts
Ideal if you have a wider community around you and you wish to share other expert voices.
25. Diary posts
Talk about events, review books and courses, or talk about other personal experiences that are relevant to your audience, whilst sharing a little of your personal story.
26. Posts that share product/service specific tips
Help your customers get the most from their investment (and encourage others to sign up because they want a bit of the action too!)
27. Posts that set a challenge
Invite your audience to join you for a challenge, which links into your products and services and whilst offering stacks of value, presents an opportunity to sell at the back-end.
28. Capture posts
Write a post that “sells” your lead magnet or tripwire and encourages your audience to take the next step along your sales journey.
29. First timers’ posts
Sometimes the first step is the hardest, so hold your audience’s hand through doing something for the very first time (for example, in my niche it could be write your first blog post or plan your first autoresponder campaign).
Over to you!
Now you have the blog types, it’s time to start planning how you’ll put these into action on your blog.
To help, download the Blog Ideas Planner and use it to brainstorm ideas and topics.