For a Mother’s Day treat, mum and I went to see Michael McIntyre at the Plymouth Pavilions.
I was super excited. Not only do I love Michael McIntyre, but seeing a live comedian was on my bucket list. Woohoo!
Michael was awesome. There were times I had tears streaming down my face! But here’s what struck me (and this is the bit that applies to your message making).
His jokes delivered differently would have been more cringe-worthy than funny. In other words, HE made the jokes funny. His personality ensured his jokes and sketches got the reaction he did.
And it’s exactly the same with your message.
Who you are is more important than what you know
In the age of information overload and overwhelm, expert knowledge and experience alone are NOT enough.
It sounds crazy, right? But it’s true. Just look at how expert voices were ignored during the recent referendum.
Now, of course, we all want to learn from the ‘best’ sources, but best is a subjective term. We’re all different and we all respond to people and ideas in different ways. I loved Michael McIntyre, but you might find his humour is silly (my husband does!)
The same happens when we’re looking for information.
You may fall in love with one expert, but turn your nose up at another equally qualified, equally experienced professional – even if they’re sharing the exact same ideas and insights!
Why? It’s because their personality rubs you up the wrong way or because you simply don’t get a good vibe from them.
And that’s why – when it comes to sharing your content – WHO YOU ARE IS MORE IMPORTANT THAN WHAT YOU KNOW.
Right now there are other people out there talking about similar things to you. They’re sharing similar strategies, similar methodologies, and similar tips.
But they won’t turn on your perfect audience.
Because they are not you 🙂
Going back to the comedian example. Information and delivery are very different things. The information is necessary, but it’s the delivery that makes us feel something.
So if you want to have an impact, attract your perfect customer, and get more eyes on your content, you have to leverage who you are.
Stop copying the styles of other successful people, instead, BE YOURSELF.
- Create content in your tone of voice.
- Share posts that make full use of your quirks and idiosyncrasies.
- Write and speak as if you were putting the world to rights with your best friend 🙂
Attract the right audience for you
Take this approach and for sure, there will be some people who take an instant dislike to you.
We don’t mean to be, but humans are inherently judgemental! You know how it is… some people just rub you up the wrong way. Your personalities clash and even if they shared relevant, useful information you’d still tune out.
On the flip side, there are other people who just speak your language 🙂
They make you feel good and as a result, you hang onto their every word, sign up for all their webinars, pour over everything they write, and buy all their new products – sometimes without even reading the sales page!
Remember, people like people who are like themselves.
That’s the power of personality in your marketing. That’s the power of being YOU.
That’s how you can effortlessly attract people who’ll want to work with you (while repelling those people who don’t). That’s how you can get better results and feel more fulfilled in your work – because you get to focus your energy on the right people.
So make the decision today to be more YOU in your marketing, and enjoy all the benefits. Including…
Avoid writer’s block
Leveraging your personality in your content means you don’t have to overthink your brand’s tone of voice.
Instead, you just write and share in the way you speak naturally. It takes a lot of pressure off!
But that’s not all; you also get to unlock a never-ending supply of content ideas. That’s because you can use your stories and life experiences to supercharge your content.
Storytelling is a tactic that changes everything – for a multitude of reasons:
- Stories add context and examples to your message
- Stories stick and therefore ensure your message is more memorable
- Share your stories of challenge and triumph and you’ll be more relatable
- Stories allow your audience to see the world through different eyes
- Stories make your message ‘different’ – because no one else has lived the same life as you
Leverage your history in your content, and you’ll never get stuck in a creative drought again.
Be different without trying to be different
Marketing is about being memorable and standing out.
We want our audience to notice us – so we try to highlight where we’re different or showcase something that’s unique.
This isn’t always easy to do.
The truth is there aren’t a lot of new things out there. Most products and services have been influenced and inspired by what’s already in existence. It’s why hunting for what’s different can be so draining and time-consuming.
But there’s one thing that will always make you different from your competitors – and that’s YOU.
OK so this is an obvious statement to make, but no one else is like you because they are not YOU! In this way, you make your message unique. Build a message around you and you can infuse it with your personality and your unique set of circumstances, stories, and life lessons.
^ That’s the technique that lies at the heart of #FindYourYou.
- It’s about discovering the message you are uniquely positioned to share and one that’s informed by who you are and what you’ve experienced
- It’s about using your personality as the magnet to attract those people who you can best serve
- It’s about opening up a treasure box of stories, anecdotes and examples to enhance your message that is entirely unique to you
It’s such a simple shift, but the impact can be astronomical 🙂
How to implement this for your message
Want to know HOW to find your you so you can create a message that’s infused with your personality?
For a step-by-step guide, CLICK HERE.